Mass electronics retailers offer a great variety of items at affordable prices, with examples including refrigerators, rice cookers, washing machines, other household appliances, computers, audio-visual equipment, cell phones, games, and health and grooming products. Many tourists visiting Japan search for souvenirs at these enormous establishments.
Five minutes or so from the Keio Plaza Hotel by foot, the Yodobashi Camera Shinjuku Station West Exit Main Shop comprises different specialist stores in different buildings—one dedicated to cameras, another to multimedia, and yet another to games and hobby items, for example. The product lineups of these stores are always outstanding. On the other side of the same station, close to its East Exit, stands the BICQLO Shinjuku East Exit Store, a talk-of-the town collaboration between UNIQLO, a major apparel franchise, and BIC CAMERA, another mass retailer of consumer electronics. The building even has a futsal court on its rooftop.
One trend among recently opened mass retailers is a focus on entertainment, which is expected to attract more customers. Some large retailers have many restaurants in their buildings, or even features such as nail salons. These stores are definitely worth a visit for those interested in new shopping experiences.